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Complete downloadable Test Bank for M Advertising 1st Edition by Arens. INSTRUCTOR RESOURCE INFORMATION
TITLE: M Advertising
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Arens, Schaefer, Weigold
PUBLISHER: McGraw Hill Higher Education
Table of content
1. The Evolution of Advertising
2. The Environment of Advertising
3. The Business of Advertising
4. Segmentation, Targeting, and the Marketing Mix
5. Communication and Consumer Behavior
6. Account Planning and Research
7. Marketing, Advertising and IMC Planning
8. Creating Ads: Strategy and Process
9. Creative Execution: Art and Copy P
10. Print Advertising
11. Broadcast, Cable and Satellite Media
12. Digital Interactive Media
13. Out-of-Home, Direct Mail, and Promotional Products
14. Media Planning and Buying
15. IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion
16. IMC: Public Relations, Sponsorship, and Corporate Advertising
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