Product Information
Complete downloadable Test Bank for Consumer Behavior Building Marketing Strategy 12th Edition by Hawkins. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behavior Building Marketing Strategy
RESOURCE:Test Bank
EDITION: 12th Edition
AUTHOR: Hawkins, Mothersbaugh
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter One.Consumer Behavior and Marketing Strategy
Chapter Two.Cross-Cultural Variations in Consumer Behavior
Chapter Three.The Changing American Society: Values
Chapter Four.The Changing American Society: Demographics and Social Stratification
Chapter Five.The Changing American Society: Subcultures
Chapter Six.The American Society: Families and Households
Chapter Seven.Group Influences on Consumer Behavior
Chapter Eight.Perception
Chapter Nine.Learning, Memory, and Product Positioning
Chapter Ten.Motivation, Personality, and Emotion
Chapter Eleven.Attitudes and Influencing Attitudes
Chapter Twelve.Self-Concept and Lifestyle
Chapter Thirteen.Situational Influences
Chapter Fourteen.Consumer Decision Process and Problem Recognition
Chapter Fifteen.Information Search
Chapter Sixteen.Alternative Evaluation and Selection
Chapter Seventeen.Outlet Selection and Purchase
Chapter Eighteen.Postpurchase Processes, Customer Satisfaction, and Customer Commitment
Chapter Nineteen.Organizational Buyer Behavior
Chapter Twenty.Marketing Regulation and Consumer Behavior Appendices
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