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Complete downloadable Test Bank for M Marketing 4th Edition by Grewal. INSTRUCTOR RESOURCE INFORMATION
TITLE: M Marketing
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Grewal, Levy
PUBLISHER: McGraw Hill Higher Education
Table of content
1. Overview of Marketing
2. Developing Marketing Strategies and a Marketing Plan
3. Social and Mobile Marketing
4. Marketing Ethics
5. Analyzing the Marketing Environment
6. Consumer Behavior
7. Business-to-Business Marketing
8. Global Marketing
9. Segmentation, Targeting, and Positioning
10. Marketing Research and Information Systems
11. Product, Branding, and Packaging Decisions
12. Developing New Products
13. Services the Intangible Product
14. Pricing Concepts for Establishing Value
15. Supply Chain Management
16. Retailing and Multichannel Marketing
17. Integrated Marketing Communications
18. Advertising, Public Relations, and Sales Promotions
19. Personal Selling and Sales Management
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