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Complete downloadable Test Bank for Marketing Management A Strategic Decision-Making Approach 8th Edition by Mullins. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Management A Strategic Decision-Making Approach
RESOURCE:Test Bank
EDITION: 8th Edition
AUTHOR: Mullins, Walker
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1:The Marketing Management Process
Chapter 2:The Marketing Implications of Corporate and Business Strategies
Chapter 3:Understanding Market Opportunities
Chapter 4:Understanding Consumer Buying Behavior
Chapter 5:Understanding Organizational Markets and Buying Behavior
Chapter 6:Measuring Market Opportunities: Forecasting and Market Knowledge
Chapter 7:Targeting Attractive Market Segments
Chapter 8:Differentiation and Brand Positioning
Chapter 9:Business Strategies: A Foundation for Marketing Program Decisions
Chapter 10:Product Decisions
Chapter 11:Pricing Decisions
Chapter 12:Distribution Channel Decisions
Chapter 13:Integrated Promotion Decisions
Chapter 14:Marketing Strategies for a Digitally Networked World
Chapter 15:Strategies for New and Growing Markets
Chapter 16:Strategies for Mature and Declining Markets
Chapter 17:Organizing and Planning for Effective Implementation
Chapter 18:Measuring and Delivering Marketing Performance
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