Product Information

Complete downloadable Solutions Manual for CB2 2nd Edition by Babin. INSTRUCTOR RESOURCE INFORMATION
TITLE: CB2
RESOURCE:Solutions Manual
EDITION: 2nd Edition
AUTHOR: Babin, Harris
PUBLISHER: Cengage Learning

Table of content

1. What is CB and Why Should I Care?
2. Value and the Consumer Behavior Value Framework.
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, & Cognitive Learning.
5. Motivation and Emotions–Driving Consumer Behavior.
6. Personality, Lifestyles and the Self-Concept.
7. Attitudes and Attitude Change.
8. Consumer Culture.
9. Group Influence.
0. Consumers in Situations.
11. Decision Making I: Need Recognition & Search.
12. Decision Making II: Alternative Evaluation & Choice. .
13. Consumption to Satisfaction.
14. Consumer Relationships.
15. Consumer Misbehavior.
16. Marketing Ethics, Misbehavior, and Value.

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