Product Information

Complete downloadable Solutions Manual for Consumer Behavior 5th Edition by Hoyer. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behavior
RESOURCE:Solutions Manual
EDITION: 5th Edition
AUTHOR: Hoyer, MacInnis
PUBLISHER: Cengage Learning

Table of content

1. Understanding Consumer Behavior.
2. Motivation, Ability, and Opportunity.
3. Exposure, Attention, and Perception.
4. Knowledge and Understanding.
5. Attitudes and Emotion Based on High Consumer Effort.
6. Attitudes and Emotion Based on Low Consumer Effort.
7. Memory and Retrieval.
8. Problem Recognition and Information Search.
9. Judgment and Decision Making Based on High Consumer Effort.
10. Judgment and Decision Making Based on Low Consumer Effort.
11. Post-Decision Processes.
12. Consumer Diversity.
13. Social Class and Household Influences.
14. Psychographics: Values, Personality, and Lifestyles.
15. Social Influences on Consumer Behavior.
16. Adoption of, Resistance to, and Diffusion of Innovations.
17. Symbolic Consumer Behavior.
18. Ethics and the Dark Side of Consumer Behavior and Marketing.

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