Product Information

Complete downloadable Test Bank for Small Business Management Launching and Growing Entrepreneurial Ventures 15th Edition by Longenecker. INSTRUCTOR RESOURCE INFORMATION
TITLE: Small Business Management Launching and Growing Entrepreneurial Ventures
RESOURCE:Test Bank
EDITION: 15th Edition
AUTHOR: Longenecker, Petty, Palich, Moore
PUBLISHER: Cengage Learning

Table of content

1. The Entrepreneurial Life.
2. Entrepreneurial Integrity and Ethics.
3. Getting Started.
4. Franchising and Buyouts.
5. The Family Business.
6. The Business Plan: Visualizing the Dream.
7. The Marketing Plan.
8. The Human Resources Plan: Managers, Owners, Allies, and Directors.
9. The Location Plan.
10. Understanding a Firm’s Financial Statements.
11. Forecasting Financial Requirements.
12. A Firm’s Sources of Financing.
13. Planning for the Harvest.
14. Building Customer Relationships.
15. Product and Supply Chain Management.
16. Pricing and Credit Decisions.
17. Promotional Planning.
18. Global Opportunities for Small Business. Appendices