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Complete downloadable Test Bank for International Marketing 9th Edition by Czinkota. INSTRUCTOR RESOURCE INFORMATION
TITLE: International Marketing
RESOURCE:Test Bank
EDITION: 9th Edition
AUTHOR: Czinkota, Ronkainen
PUBLISHER: Cengage Learning
Table of content
1. The Global Marketing Imperative.
2. Trade Institutions and Trade Policy.
3. The Cultural Environment.
4. The Economic Environment.
5. The Political and Legal Environment.
6. Strategic Planning.
7. Marketing Organization, Implementation and Control.
8. Research.
9. Market Entry and Expansion.
10. Product Adaptation.
11. Export Pricing.
12. Marketing Communication.
13. Distribution Management.
14. Global Product Management and Branding.
15. Global Services.
16. Global Logistics and Materials Management.
17. Global Pricing.
18. Global Promotional Strategies.
19. International Marketing and the Future. Appendices
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