Product Information

Complete downloadable Test Bank for Consumer Behavior 1st Edition by Kardes. INSTRUCTOR RESOURCE INFORMATION
TITLE: Consumer Behavior
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Kardes, Cronley, Cline
PUBLISHER: Cengage Learning

Table of content

1. Understanding Consumer Behavior and Consumer Research.
2. Consumer Focused Strategy: Segmentation and Positioning.
3. Consumer Perception.
4. Attitude and Judgment Formation and Change.
5. Motivation and Emotion.
6. Learning and Memory.
7. Automatic Information Processing.
8. Self-Concept and Personality.
9. The Consumer Decision Making Process.
10. Product Consideration, Evaluation, and Choice.
11. Behavioral Decision Theory.
12. The Influence of Culture and Values.
13. Social Influence and Behavioral Compliance.
14. Contemporary Strategies in Reaching Consumers.
15. Online Consumer Behavior.
16. Branding Strategy and Consumer Behavior.
17. Biases in Managerial Decision Making.
18. Strategies for Improving Managerial Decision Making.

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