Product Information
Complete downloadable Test Bank for Marketing An Introduction Fourth Canadian Edition 4th Edition by Armstrong. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing An Introduction Fourth Canadian Edition
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Armstrong, Kotler, Trifts, Buchwitz
PUBLISHER: Pearson
Table of content
1. Marketing: Creating and Capturing Customer Value
2. Company and Marketing Strategy: Partnering to Build Customer Relationships
3. Sustainable Marketing: Social Responsibility and Ethics
4. Analyzing the Marketing Environment
5. Managing Marketing Information to Gain Customer Insights
6. Understanding Consumer and Business Buyer Behaviour
7. Segmentation, Targeting, and Positioning
8. Developing and Managing Products and Services
9. Brand Strategy and Management
10. Pricing: Understanding and Capturing Customer Value
11. Marketing Channels: Retailing, and Wholesaling
12. Communicating Customer Value: Advertising and Public Relations
13. Personal Selling and Sales Promotion
14. Direct and Online Marketing Appendix 1 – General Company Information: Canada Goose
Appendix 2 Sample Marketing Plan for Canada Goose
Appendix 3 – Marketing by the Numbers
Loading...
Reload document
Open in new tab 
