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Complete downloadable Test Bank for Framework for Marketing Management 4th Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Framework for Marketing Management
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Kotler
PUBLISHER: Pearson
Table of content
Chapter 1:Defining Marketing for the 21st Century
Chapter 2:Developing and Implementing Marketing Strategies and Plans
Chapter 3:Understanding Markets, Market Demand, and the Marketing Environment
Chapter 4:Creating Customer Value, Satisfaction, and Loyalty
Chapter 5:Analyzing Consumer Markets
Chapter 6 :Analyzing Business Markets
Chapter 7: Identifying Market Segments and Targets
Chapter 8:Creating Brand Equity
Chapter 9:Crafting the Brand Positioning and Dealing with Competition
Chapter 10:Setting Product Strategy and Marketing Through the Life Cycle
Chapter 11:Designing and Managing Services
Chapter 12:Developing Pricing Strategies and Programs
Chapter 13:Designing and Managing Integrated Marketing Channels
chapter 14: Managing Retailing, Wholesaling, and Logistics
Chapter 15:Designing and Managing Integrated Marketing Communications
Chapter 16:Managing Mass Communications
Chapter 17:Managing Personal Communications
Chapter 18:Managing Marketing in the Global Economy
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