Product Information

Complete downloadable Test Bank for Social Media Marketing 1st Edition by Tuten. INSTRUCTOR RESOURCE INFORMATION
TITLE: Social Media Marketing
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Tuten, Solomon
PUBLISHER: Pearson

Table of content

Chapter 1: The Horizontal Revolution
Chapter 2: Strategic Planning with Social Media
Chapter 3: Social Consumers
Chapter 4: Digital communities
Chapter 5: Social Communities
Chapter 6: Social Publishing
Chapter 7: Social Entertainment
Chapter 8: Social Commerce
Chapter 9: Social Media for Consumer Insight
Chapter 10: Social Media Metrics