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Complete downloadable Test Bank for Marketing Management 5th Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Management
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Kotler, Keller, Ang, Leong, Tan
PUBLISHER: Pearson
Table of content
1 Defining Marketing for the Twenty-First Century
2 Adapting Marketing to the New Economy
3 Building Customer Satisfaction, Value, and Retention
4 Winning Markets Through Strategic Planning, Implementation, and Control
5 Understanding Markets, Market Demand, and the Marketing Environment
6 Analyzing Consumer Markets and Buyer Behavior
7 Analyzing Business Markets and Buyer Behavior
8 Dealing with the Competition
9 Identifying Market Segments and Selecting Target Markets
10 Developing, Positioning, and Differentiating Products Through the Life Cycle
11 Setting Product and Brand Strategy
12 Designing and Managing Services
13 Designing Pricing Strategies and Programs
14 Designing and Managing Value Networks and Marketing Channels
15 Managing Retailing, Wholesaling, and Market Logistics
16 Designing and Managing Integrated Marketing Communications
17 Managing the Sales Force
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