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Complete downloadable Test Bank for Marketing for Hospitality and Tourism 6th Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing for Hospitality and Tourism
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Kotler, Bowen, Makens
PUBLISHER: Pearson
Table of content
1 Introduction
2. Service Characteristics of hospitality and Tourism Marketing
3. The Role of Marketing in Strategic Planning
4. The Marketing Environment
5. Marketing Information Systems and Marketing Research
6. Consumer markets and Consumer Buying Behavior
7. Organizational Buyer Behavior of Group Market
8. Market Segmentation, Targeting, and Positioning
9. Designing and Managing Products
10. Internal marketing
11. Pricing Products
12. Distribution Channels
13. Promoting Products: Communication and Promotion Policy and Advertising
14. Promoting Products: Public Relations and Sales Promotion
15. Professional Sales
16. Direct and Online Marketing
17. Destination Marketing
18. Next Year’s Marketing Plan
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