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Complete downloadable Test Bank for E-Marketing 5th Edition by Strauss. INSTRUCTOR RESOURCE INFORMATION
TITLE: E-Marketing
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Strauss, Raymond Frost
PUBLISHER: Pearson
Table of content
Chapter 1: Past, Present, and Future
Chapter 2: Strategic E-Marketing and Performance Metrics
Chapter 3: The E-Marketing Plan
Chapter 4: A World of E-Marketing Opportunities
Chapter 5: Ethical and Legal Issues
Chapter 6: E-Marketing Research
Chapter 7: Consumer Behavior Online
Chapter 8: Segmentation And Targeting Strategies
Chapter 9: Differentiation and Positioning Strategies
Chapter 10: Product: The Online Offer
Chapter 11: Pricing: The Online Value
Chapter 12: The Internet for Distribution
Chapter 13: E-Marketing Communication Tools
Chapter 14: New Digital Media
Chapter 15: Customer Relationship Management Appendices
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