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Complete downloadable Test Bank for Public Relations Strategies and Tactics 8th Edition by Wilcox. INSTRUCTOR RESOURCE INFORMATION
TITLE: Public Relations Strategies and Tactics
RESOURCE:Test Bank
EDITION: 8th Edition
AUTHOR: Wilcox, Cameron
PUBLISHER: Pearson

Table of content

1. What is Public Relations.
2. Evolutions of Public Relations.
3. Ethics and Professionalism.
4. Public Relations Departments and Firms.
5. Research.
6. Program Planning.
7. Communication.
8. Evaluation.
9. Public Opinion & Persuasion.
10. Crisis Communications & Risk Management.
11. The Audience & How to Reach It.
12. Public Relations and the Law.
13. New Technologies in Public Relations..
14. News Releases, Newsletters & Brochures.
15. Radio, Television & the Web.
16. Presentations & Speeches.
17. Corporations.
18. Politics & Government.
19. International Public Relations.
20. Nonprofit Organizations.
21. Education.
22. Entertainment, Sports & Travel.

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