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Complete downloadable Test Bank for Essentials of Marketing Research A Hands-On Orientation 1st Edition by Malhotra. INSTRUCTOR RESOURCE INFORMATION
TITLE: Essentials of Marketing Research A Hands-On Orientation
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Malhotra
PUBLISHER: Pearson
Table of content
1. Introduction to Marketing Research
2. Defining the Marketing Research Problem and Developing an Approach
3. Research Design, Secondary and Syndicated Data
4. Qualitative Research
5. Survey and Observation
6. Experimentation and Causal Research
7. Measurement and Scaling
8. Questionnaire and Form Design
9. Sampling Design and Procedures
10. Data Collection and Preparation
11. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation
12. Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression
13. Report Preparation and Presentation
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