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Complete downloadable Test Bank for Marketing Research 5th Edition by Malhotra. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Research
RESOURCE:Test Bank
EDITION: 5th Edition
AUTHOR: Malhotra
PUBLISHER: Pearson
Table of content
Chapter 1 INTRODUCTION TO MARKETING RESEARCH
Chapter 2 DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACH
Chapter 3 RESEARCH DESIGN
Chapter 4 EXPLORATORY RESEARCH DESIGN: SECONDARY DATA
Chapter 5 EXPLORATORY RESEARCH DESIGN: QUALITATIVE RESEARCH
Chapter 6 DESCRIPTIVE RESEARCH DESIGN: SURVEY AND OBSERVATION
Chapter 7 CAUSAL RESEARCH
Chapter 8 MEASUREMENT AND SCALING: FUNDAMENTALS AND COMPARATIVE SCALING
Chapter 9 MEASUREMENT AND SCALING: NONCOMPARATIVE SCALING TECHNIQUES
Chapter 10 QUESTIONNAIRE AND FORM DESIGN
Chapter 11 SAMPLING: DESIGN AND PROCEDURES
Chapter 12 SAMPLING: FINAL AND INITIAL SAMPLE SIZE DETERMINATION
Chapter 13 FIELD WORK
Chapter 14 DATA PREPARATION
Chapter 15 FREQUENCY DISTRIBUTION, CROSS-TABULATION, AND HYPOTHESIS TESTING
Chapter 16 ANALYSIS OF VARIANCE AND COVARIANCE
Chapter 17 CORRELATION AND REGRESSION
Chapter 18 DISCRIMINANT AND LOGIT ANALYSIS
Chapter 19 FACTOR ANALYSIS
Chapter 20 CLUSTER ANALYSIS
Chapter 21 MULTIDIMENSIONAL SCALING AND CONJOINTANALYSIS
Chapter 22 REPORT PREPARATION AND PRESENTATION
Chapter 23 INTERNATIONAL MARKETING RESEARCH
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