Product Information
Complete downloadable Solutions Manual for Entrepreneurship Starting and Operating A Small Business 4th Edition by Mariotti. INSTRUCTOR RESOURCE INFORMATION
TITLE: Entrepreneurship Starting and Operating A Small Business
RESOURCE:Solutions Manual
EDITION: 4th Edition
AUTHOR: Mariotti, Glackin
PUBLISHER: Pearson
Table of content
1. Entrepreneurs Recognize Opportunities
2. The Business Plan: Road Map to Success
3. Creating Business from Opportunity
4. Exploring Your Market
5. Developing the Right Marketing Mix and Plan
6. Smart Selling and Effective Customer Service
7. Understanding and Managing Start-Up, Fixed, and Variable Costs
8. Using Financial Statements to Guide a Business
9. Cash Flow and Taxes
10. Financing Strategy & Tactics
11. Addressing Legal Issues and Managing Risk
12. Operating for Success
13. Management, Leadership, & Ethical Practices
14. Franchising, Licensing, and Harvesting: Cashing in Your Brand Appendices
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